Magazine Week

Its good to see that Magazine Week, which we blogged earlier in the year, is coming to fruition. I like the 10 amazing facts about magazines.

Jeremy Leslie blogs that the YouTube video produced in support makes him weep. He is right. The idea of a YouTube video is good, but this promo is cringe-making, and way too self-regarding. Magazine Week needs an altruistic, engaging, or 'other regarding' aspect if it is to make a similar impact to World Book Day.